My role
- To investigate international students’ obstacles to finding suitable and affordable accommodation in the UK.
- Analyze how the accommodation experience influences students’ well-being and academic success.
- To explore the importance of social support and community building in creating a sense of belonging and smooth integration.
- To conceptualize and develop a user-centric mobile app prototype that simplifies the accommodation search process and enhances the overall experience for international students.
- To create a consistent visual identity system throughout the application
Tools
- Figma
- Figjam
- Concepts
- Illustrator
Design Process
Methods Used
- Qualitative Research:
- Interviews: Conducted in-depth interviews with international students and the office responsible for international student wellbeing at the University of Salford to explore their struggles with securing suitable and affordable housing.
- Focus Groups: Engaged students in group discussions to identify shared challenges and brainstorm solutions.
- Letting Agent Consultations: Interviewed letting agents to understand market dynamics and international students’ obstacles during the rental process.
- Quantitative Research:
- Surveys: Distributed to 50+ students, gathering insights on housing preferences, challenges, and experiences.
- Statistical Analysis: Measured trends and correlations between accommodation satisfaction and well-being.
- Secondary Research:
- Reviewed studies and reports on the impact of accommodation on student well-being and academic success.
Key Insights Gathered
The research revealed three key challenges for international students: difficulty navigating the renting process, feelings of isolation, and stress from a lack of community. These insights directly informed the design approach for NestGuide, leading to features like verified listings and a simplified application process to address housing complexities, as well as social networking tools and event suggestions to foster connections and well-being. I developed personas, empathy maps, and user journeys to understand better and represent the target users, ensuring that the design aligned deeply with their needs and experiences.
The enjoyment individuals derive from their lives hinges on their pleasant and unpleasant experiences. This experience is closely linked to fulfilling their needs, which in turn depends on both exterior living conditions and the inner abilities of individuals to utilize them effectively.”
Humanizing the Problem: Personas, User Journeys, and Empathy Maps
Based on the insights gathered from user research, I created personas, user journeys, and an empathy map to bring the international students’ experiences to life. These tools helped translate raw research data into actionable design directions, ensuring the final solution was genuinely aligned with user needs.
Persona
I developed personas to represent the key groups of international students who would use the NestGuide app. Each persona was grounded in real data from interviews and surveys and captured the specific challenges, motivations, and goals of students navigating accommodation in the UK. These personas helped clarify the target audience and prioritize design decisions.
User Journey Maps
The user journeys mapped out the typical experiences international students go through—from searching for accommodation to settling in and building a community. By visualizing these paths, I could identify pain points, frustrations, and opportunities for improvement, which informed the features of the app.
Empathy Map
I created an empathy map to deepen the understanding of users’ emotions and needs. This tool helped visualize what international students say, think, do, see, hear, and feel throughout their accommodation journey. It highlighted the emotional impact of housing challenges, such as stress and isolation, and reinforced the importance of providing practical solutions and emotional support through the app.
Together, these tools provided a holistic view of the users’ needs and experiences, guiding the design process and ensuring that NestGuide would offer a meaningful, user-centered solution.
Analyzing the Competitive Landscape
To gain a deeper understanding of the market landscape and inform the design of NestGuide, I conducted a competitive analysis focusing on Strengths, Weaknesses, Content, Design, User Experience, and Opportunities (S.W.C.D.UX.O). This analysis evaluated leading platforms such as SpareRoom, Rightmove, Onthemarket, and Airbnb, which excelled in robust property search functionalities but lacked critical features to foster community building and support emotional well-being. These gaps highlighted a unique opportunity for NestGuide to differentiate itself by integrating housing solutions with tools for social integration and student support.
In addition to housing platforms, I analyzed LinkedIn, focusing on its content, design, and UX, to draw inspiration for enhancing NestGuide’s community-building features. This comprehensive evaluation provided actionable insights to guide the app’s development toward creating a more holistic experience for international students.
This analysis, summarized in a comparison table, helped identify clear opportunities for NestGuide to stand out by bridging the gap between housing and human connection, creating an app that truly feels like a guide to making a home in a new place.
Key Testing Focus Areas
- Navigation and User Flow: Was the app easy to navigate? Did the users understand how to move through the accommodation search and social features?
- Visual Design: Did the visual elements (colors, typography, icons) create a positive, welcoming experience? Were the colors accessible to everyone and on all devices?
- Community Features: How easily could users find and join groups? Are users trying to create a community of their own? Are the community tools easy to find and use?
- Search & Filters: How easy was searching and using the filter features? Was the assistive technology needed or helpful?
This Figma prototype demonstrates the core functionality and design process. Feel free to interact with the embed to explore the experience in detail.
Feedback Highlights
- Users found the navigation simple but suggested simplifying the accommodation filter options to improve clarity.
- The Local Events suggestion was appreciated, but some users felt it was too hidden, making it harder to access.
- The onboarding process was intuitive but could benefit from clearer visual cues for new users.
- During testing, one of the users with visual impairment demanded more accessibility.
This interactive prototype showcases the initial wireframes for the project, focusing on the core functionality and user flow. Click the embed above to explore the design in detail.
Prototype
This interactive prototype showcases the High Fidelity wireframes for Nestguide, focusing on the core functionality and user flows. Click the embed above to interact with the prototype.
Outcomes
- The app’s flow became smoother, allowing users to find accommodations easily.
- Improved color contrast, scalable text, and better screen reader support for a more inclusive experience.
- Feedback showed users felt the app was more intuitive and easier to use after refinement.
- The app’s flow became smoother, allowing users to find accommodations easily.
- Improved color contrast, scalable text, and better screen reader support for a more inclusive experience.
- Feedback showed users felt the app was more intuitive and easier to use after refinement.
- Continuous testing and feedback led to better results, showing the importance of refining the design.
- Listening to real users and understanding their needs helped me make meaningful improvements.
- Addressing accessibility early on ensured a more inclusive product, saving time in later stages.
- Conduct more user testing to refine the final version before development.
- Finalize designs and documentation to ensure a smooth transition to development.
- Track user feedback after launch and continue making improvements based on real-world usage.